Apple AirTag

Apple AirTag is a super-easy way to keep track of your stuff. Attach one to your keys, slip another in your backpack. And just like that, they’re on your radar in the Find My app, where you can also track down your Apple devices and keep up with friends and family.

Ping it. Find it.

Misplacing something like your wallet doesn’t have to be a big deal when it has AirTag attached. You can play a sound on the built-in speaker by going to the new Items tab in the Find My app, or say “Hey Siri, find my wallet.” If it’s hiding nearby - like under the sofa or in the next room - just follow the sound and your search is over.

Cold. Warm. Warmer. Hot.

If your AirTag is nearby, your iPhone can lead you straight to it with Precision Finding*. You’ll see the distance to your AirTag and the direction to head in - all thanks to Ultra Wideband technology.

Get by with a little help from hundreds of millions of friends.

When you've left something far behind, like at the beach or the gym, the Find My network - hundreds of millions of iPhone, iPad and Mac devices around the world - helps track down your AirTag. And it is designed to protect your privacy every step of the way.

How does it work?

Your AirTag sends out a secure Bluetooth signal that can be detected by nearby devices in the Find My network. These devices send the location of your AirTag to iCloud - then you can go to the Find My app and see it on a map. The whole process is anonymous and encrypted to protect your privacy. And it's efficient, so there's no need to worry about battery life or data usage.

Lost Mode makes finding things even easier.

Just like your other Apple devices, AirTag can be put into Lost Mode. Then when it’s detected by a device in the network, you’ll automatically get a notification. You can also set it so someone can get your contact info by tapping your AirTag with an NFC-capable smartphone - that’s the same technology that lets people pay for things with their phone.

Privacy is built in.

Only you can see where your AirTag is. Your location data and history are never stored on the AirTag itself. Devices that relay the location of your AirTag also stay anonymous, and that location data is encrypted every step of the way. So not even Apple knows the location of your AirTag or the identity of the device that helps find it.

Beautifully simple.

A one-tap setup instantly connects your AirTag with your iPhone or iPad. Enter a name for your AirTag, attach it to the item you want to track and you're good to go. Want AirTag notifications on your Apple Watch too? No problem.

• Attach to your keys, purse, wallet, bag or any items you want to keep track of
• Locate your items via the Apple Find My app
• Millions of Apple devices around the world help track down your lost item without compromising your privacy
• If nearby you can ping the lost item and follow the sound emitted by the tag's built-in speaker
• IP67 Certified - splash, water and dust resistant with a user-replaceable CR2032 coin cell battery designed to keep going for over a year

*Precision Finding is compatible with: iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, iPhone 12 and iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max.